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A Tragic, Yet, Inspiring Story of a Mother and a Daughter Who Founded a Moleskin-Notebook Company

How they founded the most famous notebook company known as “The Little Black Notebook LLC”

Massùod Hemmat
8 min readMar 4, 2021

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Image by Author via PhotoFunia

Maria Franceschi, 48, sat in her luxurious café in Beijing. She looked into the skyscrapers that had covered the sky of the city. Thinking of learning some words in Chinese, she installed a language app on her phone.

“There is a post for you in our New York office,” Jane, her secretary, said. “Because they’ve marked it as confidential, I advised them to ship it to Beijing.”

“Confidential? Okay, thank you, you’re such a proactive person,” Maria said.

“You can use this new app in Mandarin. It shows written pronunciation too,” Jane said.

“Did you enjoy your stay in London or Hamburg?” Maria asked.

“I guess, both,” Jane replied.

They stood and took their belongings and had a walk for a few minutes.

Maria said she would like to see the outskirts of Beijing. Jane agreed. On the way, they talked about some new ideas. One idea was adding digital notebooks to the list of their manual ones.

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Massùod Hemmat
Massùod Hemmat

Written by Massùod Hemmat

Writer (Thinker), Infopreneur, CEO, Web/Tech Cons., IR/AI Enthusiast, Polymath, & Global citizen — I write because it isn’t there. LinkedIn.com/in/mhemmat

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